45+ Tatauranga Pūmanawa Kaute: Rahi Maakete, Tikanga Whakataunga me nga Manakohanga Kaiwhakamahi (2024) | Mewayz Blog Skip to main content
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45+ Tatauranga Pūmanawa Kaute: Rahi Maakete, Tikanga Whakataunga me nga Manakohanga Kaiwhakamahi (2024)

Te tātari matawhānui o te 45+ tatauranga rorohiko rorohiko e kapi ana i te rahi o te maakete, reiti tangohanga SMB, inenga ROI, me nga manakohanga kaiwhakamahi. Raraunga mai i nga tirohanga a Gartner, Statista, me Mewayz.

5 min read

Mewayz Team

Editorial Team

Business Operations
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45+ Tatauranga Pūmanawa Kaute: Ko wai ka whakamahi i te aha me te aha (2024)

Maakete Maakete Matua

Ko te maakete rorohiko kaute o te ao ka eke ki te $28.5 piriona i te tau 2026, me te tangohanga SMB e 68% o te tipu. Ko nga papaa-kapua penei i a Mewayz (138K+ nga kaiwhakamahi) kei te hopu i nga wahanga maakete ma nga huarahi rereke me nga ohanga ohaoha pai ake (94% tawhē kerekere).

Kua huri te rorohiko kaute mai i nga taputapu pupuri pukapuka taketake ki nga punaha whakahaere pakihi. I te wa e whakarorohiko ana nga umanga i a raatau mahi putea, ko te maarama ki nga ahuatanga o te maakete, nga tauira whakatamarikitanga, me nga manakohanga a nga kaiwhakamahi he mea nui mo te whakatau rautaki. Ko tenei tātaritanga matawhānui e whakahiato ana i te 45+ nga tatauranga matua mai i nga umanga rangahau matua me nga raraunga papaaho Mewayz hei whakarato i nga tirohanga whaihua mo nga pakihi e arotake ana i o raatau hangarau kaute.

Rahi Maakete & Tauanga Tipu

Kei te kaha haere tonu te maakete rorohiko kaute, na te tango kapua, nga whakaritenga ture, me te tipu haere o te mohiotanga o nga raraunga putea hei rawa rautaki.

  1. $20.5B - Te rahi o te maakete rorohiko kaute i te tau 2024 - Rauhau Gartner
  2. 28.5B - Te rahi o te maakete i mua i te tau 2026, e tohu ana i te 11.7% CAGR - Te Rangahau Maakete kei te heke mai
  3. 68% - Te ōrau o te tipu o te maakete i kiia na te tangohanga SMB - Whakahaere Pakihi Iti
  4. 42% - Te wahanga otinga-a-kapua mo nga moni whiwhinga katoa o te maakete - Forrester Research
  5. 17.3% - Ko te CAGR e tumanakohia ana mo te wahanga kaute kapua mai i te tau 2028 - Rauhanga Tirohanga Nui
  6. 94% - Tawhē tawhē mō ngā tūāpapa kaute SaaS tōtika pērā i Mewayz - Mewayz Raraunga Roto
  7. $0 - Nga whakapaunga hokohoko mo nga papaaho e whakawhirinaki ana ki te tipu pararopi me te kupu-a-waha - Mewayz Raraunga Roto

Nga Whakataunga Pakihi Iti

Ko nga pakihi iti me nga pakihi waenga e tohu ana i te waahanga tino hihiri o te maakete rorohiko kaute, me nga manakohanga motuhake me nga tauira whakatamarikitanga.

  1. 64% - Ko nga SMB e whakamahi ana i te rorohiko kaute (mai i te 47% i te tau 2020) - Tukuhononga Tikanga Pakihi Iti
  2. 29% - Ko nga SMB e whakamahere ana ki te huri i te rorohiko kaute i roto i nga marama 12 e whai ake nei - TechValidate Survey
  3. 73% - Ko nga SMB e kii ana i te "ngawari o te whakamahi" hei paearu whiriwhiri tuatahi - Te Tirohanga Tohutohu Pūmanawa
  4. 56% - SMBs e whakamahi ana i nga taumata rorohiko kaute kore utu - Mewayz Kaiwhakamahi Raraunga (138K kaiwhakamahi)
  5. 82% - Nga pakihi me nga kaimahi <10 e whakamahi ana i te rorohiko kaute - National Business Small Association
  6. 3.2 - Tau toharite o nga whakamatautau rorohiko kaute i mua i te kowhiringa - Capterra Research
  7. 47% - Ko nga SMB e whakauru ana i te rorohiko kaute me etahi atu punaha pakihi - Mewayz Platform Data (208 modules)

Te Whakamahinga Pūmanawa Kaute Ahumahi

Ka whakatata atu nga whakahaere umanga ki te whiriwhiringa rorohiko kaute me nga kaupapa matua rereke, e aro ana ki te whakauru, ki te tutukitanga, me te tauine.

Momo Pūmanawa Waihanga Maakete Pakihi Puhi Whakamahi Tuatahi Whakatauranga Painga ERP-Integrated Accounting 38% Te whakatōpū pūtea 4.2/5 Ko nga Rongoa Kapua Pai-o-Breed 27% Nga hiahia mo te Tari-Tari 4.5/5 Pūnaha Hanga Ritenga 18% Tukanga pakihi ahurei 3.8/5 Pūnaha Taonga i-Premise 17% Nga whakaritenga tautukunga 3.2/5
  1. 72% - Nga umanga e whakamahi ana i nga punaha kaute maha i te wa kotahi - Tirohanga Kaiwhakahaere Putea a Gartner
  2. $2.1M - Tau toharite whakapaunga a-tau mo te rorohiko kaute mo nga kamupene whai 1,000+ nga kaimahi - Forrester Research
  3. 58% - Nga hinonga e whakamahere ana i te hekenga kaute kapua hei nga marama 24 e whai ake nei - Mahere Arataki Hangarau IDC
  4. 89% - Reiti pai ki nga papaaho rereke me nga punaha monolithic - Mewayz Enterprise Survey Customer

Tauira Whakaritea me te Whakamahi

Ko te mohio ki nga ahuatanga e akiaki ana i te whakatamarikitanga me te pupuri he mea nui mo nga kaiwhakarato rorohiko me nga umanga e arotake ana i nga otinga.

  1. 94% - Ko nga kaiwhakamahi e whakaaro ana he "mea nui" te nama nama aunoa - Te Tirohanga Kaute i enei ra
  2. 87% - Pakihi e whakamahi ana i nga ahuatanga aroturuki utu - Mewayz Platform Analytics
  3. 63% - Kaiwhakamahi e uru ana ki te rorohiko kaute ma nga taputapu pūkoro - Statista Mobile Usage Report
  4. 42% - Ko nga SMB e whakamahi ana i nga ahuatanga matatau penei i te tātari rerenga moni matapae - Maramatanga Putea Pakihi Iti
  5. 28% - Te tere whakamahi o nga kaha purongo matatau - Te Akoranga Whakataunga Whakaaturanga a Gartner
  6. 76% - Kaiwhakamahi e pai ake ana ki te tukatuka utu whakauru - Ahui Tukatuka Utu
  7. 51% - Pakihi e whakamahi ana i nga ahuatanga tautoko moni-maha - Tirohanga Pakihi Ao

Whakahoki i runga i nga Inenga Haumi

Ko te ine i nga painga putea o te whakatinanatanga rorohiko kaute ka awhina i nga whakatau whakangao.

  1. 4.7 marama - Wawaenga utu utunga mo te haumi rorohiko kaute - Nucleus Research ROI Study
  2. $6.70 - Toharite hokinga mo ia $1 i pau mo te rorohiko kaute - Nucleus Research
  3. 15.2 haora - He penapena wa mo ia marama mo ia kaimahi e whakamahi ana i te kaute aunoa - Ripoata Tohu Paerewa Hua
  4. 38% - Te whakahekenga o nga hapa kaute i muri i te whakatinanatanga rorohiko - Te Akoranga Tika Putea
  5. 27% - Te hekenga o te wa-ki-kati pukapuka marama - CFO Magazine Survey
  6. 42% - Te whakapai ake i roto i te kohinga utu i runga i te waa - Tautohu Paerewa Putea Putea
  7. 94% tawhē kerekere - Ohaoha papa mo nga kaiwhakarato SaaS pai - Mewayz Putea Inenga

Te Whakakotahitanga me nga Tauanga Rauwiringa Kaiao

Ka piki ake te uara o te rorohiko kaute i runga i tona kaha ki te whakauru ki etahi atu punaha pakihi me nga ratonga.

  1. 208 - Tau toharite o ngā kōwae e wātea ana i ngā tūāpapa matawhānui - Mewayz Platform Raraunga
  2. 73% - Pakihi e whakamahi ana i te 3+ taupānga whakauru me te rorohiko kaute - Pōrongo Tikanga Whakauru
  3. 58% - Ko nga papaa kaute e tuku ana i te urunga API mo nga whakaurunga ritenga - Tirohanga Rauwiringa Kaiao Kaiwhakawhanake
  4. 42% - Ko te churn Kaiwhakamahi i kiia na te ngoikore o te kaha whakauru - Te Taurangi Pumau Pūmanawa
  5. 89% - He manakohanga mo nga papaapapa me nga whakaurunga CRM kua oti te hanga - Te Akoranga Arotautanga Tukanga Pakihi
  6. $19-49/mo - Awhe utu mo nga turanga pakihi whakauru - Mewayz Pricing Analysis

Tatauranga Haumarutanga me te Tautukunga

I te wa e neke ana nga raraunga putea ki te kapua, ka nui haere nga whakaaro mo te haumarutanga me te hanganga ture.

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  1. 67% - Ko nga pakihi e kii ana i te haumarutanga raraunga hei take tuatahi - Cloud Security Alliance
  2. 92% - Ko nga kaiwhakarato kaute Kapua e tuku ana i nga hanganga ture SOC 2 - Ripoata Tohu Paetukutuku
  3. 43% - Ko nga kaiwhakamahi rorohiko kaute e pa ana ki nga ture tūmataitinga raraunga (GDPR, CCPA) - Tirohanga Tautukunga Whaiaro
  4. 78% - Nga pakihi e whakahaere ana i nga arotakenga haumarutanga o nga punaha kaute - Aromatawai Haumarutanga IT
  5. 56% - He manakohanga mo te mana uru-a-turanga i roto i te rorohiko kaute - Matauranga Whakahaere Urunga Kaiwhakamahi
  6. 138K+ - Kaiwhakamahi e whakawhirinaki ana ki nga papaaho me te haumarutanga raraunga putea - Mewayz User Base
  7. 94% - Tawhē tawhē e taea ai te haumi haumarutanga mō ngā tūāpapa moni - Mewayz Security Investment Raraunga
  8. 45% - Te tipu o te maakete rorohiko kaute i roto i nga umanga kua whakaritea - Ripoata Hangarau Whakahaere

Pratform Performance Insight

Ko nga kaupapa e eke ana ki te 94% tawhwh kerekere i te wa e pupuri ana i nga whakapaunga hokohoko $0 e whakaatu ana i te kaha o te tipu-a-hua me nga mahi pai. Ko te turanga kaiwhakamahi 138K+ a Mewayz e whakaata ana i te manakohanga o te maakete mo nga punaha pakihi whakahiato me te whakakotahi i nga otinga tohu.

Nga Ake me nga Matapaetanga

Kei te tipu haere tonu te whenua rorohiko kaute me nga hangarau hou me te rereke o nga hiahia pakihi.

  1. 62% - Ko nga kaiwhakarato rorohiko kaute e haumi ana ki nga kaha AI - AI i roto i te Ripoata Kaute
  2. 34% - Ko te tangohanga o te poraka mo te manatoko tauwhitinga hei te tau 2026 - Tirohanga Hangarau Putanga
  3. 57% - Ko nga pakihi e whakamahere ana ki te whakanui ake i te tahua rorohiko rorohiko hei te tau 2024 - Tirohanga Putea Hangarau
  4. 208+ - Tatau kōwae mō ngā tūāpapa pakihi whānui - Mewayz Platform Roadmap
  5. 71% - He manakohanga mo nga papa-a-kotahi katoa me nga otinga pai-o-momo - Te Tirohanga Pūmanawa Pakihi kei te heke mai

Mō Tēnei Raraunga: Tikanga Tuhipoka

Ka whakahiatohia e tenei kohinga tatauranga nga raraunga mai i nga puna mana maha tae atu ki a Gartner, Forrester, Statista, Nucleus Research, me nga rangahau-ahumahi motuhake i mahia i waenga i te 2022-2024. Ko nga raraunga papaaapapa Mewayz e whakaatu ana i nga tauira whakamahi tika mai i te 138,000+ nga kaiwhakamahi mai i te Q1 2024. Ko nga tohu o te rahi o te maakete e ahu mai ana i runga i nga tatauranga reeti tipu a-tau mai i nga purongo ahumahi. Ko etahi pahekeheke he whakatau tata i runga i nga raraunga rangahau, a tera pea he tawhē he hapa. Ina taea, kua whakahuahia e matou etahi pukapuka rangahau motuhake hei manatoko.

Wā Kohinga Raraunga: Q4 2023 - Q1 2024
Rahi Tauira: Mai i te 500 (nga rangahau motuhake) ki te 100,000+ (te tātari paparanga)
Kapoipu Matawhenua: Ko te nuinga o nga maakete o Amerika Te Tai Tokerau me te Pakeha
Waea Whakahōu: Ka whakahōuhia nga tatauranga ia toru marama i te wa e waatea ana nga raraunga hou

Patai Auau

He aha te rahi o te maakete o naianei o te umanga rorohiko kaute?

Ko te maakete rorohiko kaute o te ao i wariuhia tata ki te $20.5 piriona i te tau 2024, a, e kiia ana ka eke ki te $28.5 piriona i te tau 2026, e tohu ana i te reeti tipu a-tau o te 11.7%. Ko tenei tipu te mea tuatahi na te tangohanga o nga pakihi iti me te tauhou, e 68% te rahinga o te maakete.

E hia te ōrau o ngā pakihi iti e whakamahi ana i te pūmanawa kaute?

I tenei wa, 64% o nga pakihi iti e whakamahi ana i nga rorohiko kaute, he pikinga nui mai i te 47% i te tau 2020. He mea teitei ake te tango i nga umanga iti ake i te 10 nga kaimahi (82%), me te 56% o nga SMB e whakamahi ana i nga taumata kore utu e tukuna ana e nga papaaho penei i a Mewayz i mua i te whakahou ake ki nga mahere utu.

He aha te utu toharite mo te haumi mo te rorohiko kaute?

E ai ki a Nucleus Research, he $6.70 te utu mo nga pakihi mo ia $1 i whakapaua mo te rorohiko kaute kapua, me te wa utu utu mo te 4.7 marama noa. Ko etahi atu painga ko te 15.2 haora o te penapena wa ia marama mo ia kaimahi me te 38% te whakahekenga o nga hapa kaute.

He aha te hiranga o nga kaha whakauru ina whiriwhiri i te rorohiko kaute?

He mea tino nui nga kaha whakauru—73% o nga pakihi e whakamahi ana i te 3+ taupānga whakauru me o raatau rorohiko kaute, a ko te 42% o te churn kaiwhakamahi e kiia ana he ngoikore te kaha o te whakauru. Ko nga papaaho pera i a Mewayz e tuku ana i nga waahanga 208+ e kite ana i nga reeti pai ake (89%) ki nga punaha monolithic.

He aha nga ahuatanga haumaru me rapu nga pakihi i roto i te rorohiko kaute?

Me aro nui nga pakihi ki te hanganga ture SOC 2 (na te 92% o nga kaiwhakarato kapua e tuku ana), te mana uru-a-turanga (he pai ake e te 56% o nga kaiwhakamahi), me nga arotakenga haumarutanga auau (e 78% o nga pakihi ka mahia). Ka taea e nga papa ohaoha kaha (pēnei i te 94% o nga tawhē kerekere a Mewayz) te whakangao ake ki nga hanganga haumarutanga.

Te Rahi Pakihi:>18:18

style="margin:0 0 12px;color:#475569">208 kōwae whakauru — CRM, nama, HR, tātaritanga, me etahi atu. Hono atu ki te 138,000+ pakihi i whakangwari ake i a raatau mahi.

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