Target’s new retro-inspired Pokémon collection was made for superfans, by superfans
The retailer’s VP of marketing reveals how her team leaned into nostalgia—and tapped ultimate fan Joe Jonas—for its collection marking 30 years of Pokémon. When Pokémon launched in 1996, the brand offered just a pair of video games, a single region within its world for players to explore, and 151 c...